Bruce Beach, Kip Arnette, and Mike Carter launched Electric Visual on January 3rd of 2000. After eight years building and branding for another eyewear company, Bruce and Kip head the expertise and motivation to hit restart. They enlisted Mike Carter to lead the marketing efforts, and the team was signed, sealed, and ready for delivery. The stage was set to start a visual evolution. Initially, the plan to go full boar was almost thwarted by a number of setbacks. Production delays (a scheduled May release turned into a late July release), numerous economical disasters including the burst of the stock market bubble, the EU’s conversion to the Euro followed by its take over as a dominant currency, and of course, 9/11. All this taking place in the first 18 months of business.

The above information is from the Electric website.